Mauveworx Blog

Insights from our expert team

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Amy Russell

Amy runs Mauveworx's own marketing. She develops and manages the marketing strategy and budget to help Mauveworx connect with brands and retailers and help them drive their sales.

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where an influential person collaborates with a brand to promote a product or service. These influential people will usually have a large following where they've already built credibility and trust with their audience.

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