The most important part of owning a business or launching a product is sales. Getting sales and keeping them coming in is the most challenging thing for a business, and is at the centre of all that it does. This can often be hard, which is why we've compiled this three part blog series to help you build sales in store and online, and grow your brand awareness through out of home advertising.
This is the final part of our three part blog series - out of home advertising.
Out of home advertising may be a term you are familiar with. Out of home advertising (OOH) is any form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in between.
The benefits of OOH are that you can reach a different audience compared to other methods, such as online advertising. The reach of it is its biggest strength by far. Think of the influence of somewhere like Piccadilly Circus, where around 72 million people walk past every year.
The benefit of out of home advertising is not just place. Its added benefit is when out of home advertisements are also brought into the digital space. Many successful campaigns have started as out of home campaigns that have been brought online. According to Tamoco, consumers are 48% more likely to interact with a digital ad if they have seen it OOH already.
The very simple, unescapable nature of OOH advertising is one of its greatest features. If you are stuck in traffic, you may have nowhere else to look. TVs and phones can be turned off. It's very hard to ignore large, vibrant advertising pieces.
Out of home advertising is one of the original methods of marketing. However, in recent times it has often be overlooked in favour of social media advertisements. However, time and time again, out of home advertising has proven itself amongst the best forms of marketing.
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