Visual merchandising managers, printed signage is a classic tool for a reason – it's effective! Let's not forget the enduring power of well-designed printed signage and its impact on your in-store displays and sales. Here's why it's an essential part of your visual merchandising toolkit:
1. The Power of Persuasion
- Grab Attention: Eye-catching signage breaks through the visual noise, instantly drawing customers' eyes to key products, promotions, or store areas.
- Inform and Influence: Well-written signage provides essential product information, highlights benefits, and even subtly guides customer behaviour.
- Create a Mood: Printed signs support your stores' overall aesthetic, contributing to a cohesive and compelling shopping environment.
2. Unmatched Versatility
- Endless Options: Posters, banners, window graphics, floor decals, shelf talkers… printed signage comes in all shapes and sizes, conquering any in-store challenge.
- Customise to Your Heart's Content: Tailor messages for specific products, promotions, or seasonal campaigns. Experiment with colours, fonts, and materials to align with your brand identity.
- Adapting with Ease: Printed signage is quick to update. Keep things fresh by rotating promotions, highlighting new arrivals, or responding to trends.
3. The Value You Can Count On
- High ROI: Printed signage offers a significant return on investment. It's a cost-effective way to make a big impact on your in-store experience.
- Long-lasting Value: Quality printed materials can be used for an extended time, and easily stored for rotation in future displays.
- Scalability: Works wonders for shops of all sizes, from small boutiques to large multi-floor retailers.
Top Tips for Successful Signage
- Clarity is Key: Keep messages short, sweet, and easy to read from a distance.
- Strategic Placement: Think high-traffic areas, natural eye lines, and near the products you want to promote.
- Branding Matters: Maintain consistency with your stores' visual identity on all printed materials.
- Aesthetics Count: Choose high-quality printing and materials to make your signage look professional and polished.
- Don't Overdo It: Signage should enhance your display, not overwhelm it. Find the right balance.
Get Inspired!
Need some ideas? Here are a few ways to creatively utilise printed signage:
- Welcome Window Displays: Catch the attention of passersby with bold, window-filling graphics promoting sales or new products.
- Clearance Corner: Create dedicated areas for reduced items using bright, attention-grabbing signage.
- Directional Aisle Signs: Guide customers effortlessly with hanging banners or A-frames featuring product categories.
- Shelf Talkers: Highlight individual product or brand stories directly on shelves.
- Inspirational Quotes: Intersperse signage with positive messaging to enhance the shopper experience.
Printed signage – a powerful tool!
Visual merchandising managers, printed signage has stood the test of time, effectively driving in-store engagement and boosting sales. Don't underestimate its impact! Take a look at some of our printed signage for inspiration!
